BOOKED, BUSY, PAID PLAYBOOK
Every Framework. Every Blueprint.
Self-Serve. Self-Paced. No Coach Required.
The Booked, Busy, Paid Playbook is the complete self-serve library of every sales framework, automation blueprint, and AI knowledge base behind the Revenue Enablement Lab. If you are not ready for done-with-you coaching, this is where you start doing it yourself.
4
Complete playbooks inside
50K+
Practitioners trained on these frameworks
$600M+
Revenue impact behind this methodology
Four Playbooks
Revenue Recode™. Booked. Busy. Paid.
BUILT FOR YOU IF:
- You want the frameworks without the coaching fees
- You learn best by doing, not by being hand-held
- You want to train your AI assistant on proven revenue systems
- You are a future Accelerator client who wants to start now
THE GAP
You Have the Vision. You Just Need the Blueprint.
01
Coaching Is Not Always the Right Next Step
Sometimes you need the frameworks, not the hand-holding. Sometimes your budget is not there yet. Sometimes you learn better by doing. The Playbook is built for all three.
02
Your AI Assistant Has No Idea How Your Business Works
Claude and Gemini are only as smart as what you feed them. The Playbook includes AI knowledge bases built to train your assistant on positioning, discovery, proposals, and delivery so it can think and write like your business.
03
Enterprise-Grade Systems Should Not Require Enterprise Budgets
These are the same frameworks used inside the Accelerator and one-on-one engagements. Packaged for self-serve. Built to be implemented without a coach in the room.
WHAT'S INSIDE
Four Playbooks. One Complete System.
Each playbook is a standalone learning track with frameworks, blueprints, templates, and an AI knowledge base. Work through them in sequence or jump to what your business needs most right now.
01
THE FOUNDATION
The Revenue Recode Playbook
Extract your IP. Name your method. Build tiered offers anchored to real market data. This is the foundation everything else is built on, and it is included here so you can do it yourself.
02
CLIENT ACQUISITION
The Booked Playbook
The complete outbound system: LinkedIn profile optimization, ICP targeting, AI-sequenced outreach, and discovery call choreography that books qualified calls on a predictable schedule.
03
SERVICE DELIVERY
The Busy Playbook
Deliver with leverage. This playbook covers onboarding systems, client communication workflows, group facilitation design, and the delivery automations that create capacity without adding headcount.
04
BUSINESS OPERATIONS
The Paid Playbook
Cash flow, reporting, renewals, and retention on autopilot. This playbook covers CRM setup, billing automation, KPI dashboards, and the expansion triggers that turn one-time clients into long-term revenue.
🤖
Every playbook includes an AI knowledge base. Formatted for Claude, ChatGPT, or Gemini. Drop it in and your AI assistant immediately knows your positioning, your method, your offers, and how to communicate like your business.
WHAT'S INCLUDED
Frameworks. Blueprints. AI Knowledge Bases.
FRAMEWORKS
Proven Sales Frameworks
Every discovery script, proposal structure, pricing conversation, and objection-handling framework from the Accelerator, packaged for self-directed implementation.
BLUEPRINTS
Automation Blueprints
Step-by-step build guides for LinkedIn outbound, email sequences, onboarding flows, billing automation, and renewal triggers. Plug-and-play for the tools you already use.
AI TRAINING
AI Knowledge Bases
Pre-built knowledge base documents formatted for Claude and Gemini. Train your AI assistant on your positioning, method, offers, and voice in under an hour.
TEMPLATES
Copy and Messaging Templates
LinkedIn connection requests, cold email sequences, discovery call openers, proposal templates, and follow-up scripts. Written in your voice once you configure the variables.
SELF-PACED
No Deadlines. No Cohorts.
Work at your own pace. The Playbook does not expire. Every update to the underlying frameworks is reflected automatically so your library stays current.
THE PATH FORWARD
Ready for More? The Accelerator Is the Next Step.
The Playbook gives you the systems. The Accelerator gives you the coaching, deal support, and accountability to deploy them at full speed.
THE TRACK RECORD
What Happens When You Build With the Right Blueprint
Founders and consultants who stopped guessing and started following a system built from $600M+ in real revenue experience.
4
Complete playbooks in the library
50K+
Practitioners trained on these frameworks
1,000+
Expert businesses served
$600M+
Career revenue impact behind the methodology
That foundation gave me the freedom to build something sustainable and brave.
Shanita Liu
Leadership Coach
TEDx speaker, award-winning author, corporate partner
She successfully landed multiple high-value corporate contracts, directly attributing this to her repositioned expertise and the systematic approach to her consulting business.
Dr. Jessica Arrendol-Kiely
Corporate Consultant and Researcher
Multiple high-value corporate contracts from repositioned IP
YOUR RESULT HERE
The system works. You just have to run it.
$600M+
Revenue Impact
THE ARCHITECT
Built at LinkedIn. Packaged for You.
Luis Baez did not learn revenue strategy from a course. He was inside LinkedIn, Google, Uber, and Tesla building the systems that scaled them. Every framework in this Playbook was forged across 17 years of leading revenue teams at the highest levels and refined across 1,000+ expert businesses served.
He built The Revenue Enablement Lab so that founders with world-class expertise could access the same infrastructure that enterprise revenue teams use, without the enterprise headcount, budget, or timeline.
50K+
LinkedIn Learners
70+
Speaking Appearances
17 yrs
Revenue Leadership
COMMON QUESTIONS
Straight Answers
Who is this for?
The Playbook is built for expert-based business owners who want access to the full Revenue Enablement Lab framework library without a coaching commitment. If you are a consultant, fractional executive, agency owner, or service provider who learns by doing and wants to implement at your own pace, this is built for you.
How is this different from the Accelerator?
The Accelerator is a done-with-you coaching program with direct access to Luis, live deal support, and accountability. The Playbook is the self-serve version: the same frameworks and knowledge bases, implemented independently. Many Playbook clients use it to prepare before joining the Accelerator.
Do I need to have done the Revenue Recode first?
No. The Revenue Recode Playbook is included inside. You can work through it yourself at your own pace. It is the same foundational methodology, packaged for self-directed implementation without a coach in the room.
How do the AI knowledge bases work?
Each playbook includes a pre-built document formatted for Claude, ChatGPT, or Gemini. You paste it into your AI assistant as a system prompt or knowledge base and your assistant immediately understands your positioning, method, offers, and communication style. No technical setup required.
What happens after I book an Alignment Call?
We spend 30 minutes understanding where you are in your business and whether the Playbook is the right fit. If it is, I will walk you through how to get access and where to start. If you are better suited for the Accelerator or another service, I will tell you directly.
YOUR NEXT STEP
The Blueprint Is Already Built.
You Just Have to Run It.
Book an Alignment Call. Thirty minutes to understand where you are in your business and figure out whether the Booked, Busy, Paid Playbook is the right next step.
30 minutesFreeNo pitchJust a real diagnosis