FRACTIONAL CRO ENGAGEMENT
Your Revenue Has a Ceiling.
Let's Demolish It.
At $500K and beyond, the bottleneck is rarely the product. It is the revenue architecture around it. Inconsistent pipeline. Undertrained team. Systems that require the founder to be present for everything to work. That is where I come in. Not as a consultant who advises from the outside. As your Fractional CRO: embedded in the work, accountable for outcomes, and building the infrastructure that lets your revenue compound without you building the infrastructure that lets your revenue compound without you in every room.
$600M+
CAREER REVENUE IMPACT
17 yrs
REVENUE LEADERSHIP
4
FAANG-LEVEL COMPANIES
FRACTIONAL. EMBEDDED. ACCOUNTABLE.
Full CRO accountability. Fractional time.
BUILT FOR FIRMS THAT ALREADY HAVE TRACTION
This engagement is not a starting point. It is a scaling lever for firms doing $500K or more that need senior revenue leadership without a full-time hire.
You have revenue but the pipeline is still inconsistent
Your team is selling but nobody is developing them
You have tools but no revenue system connecting them
You need someone accountable for outcomes, not just advice
WHAT I AM ACCOUNTABLE FOR
Three Disciplines. One Embedded Revenue Leader.
Every fractional CRO engagement covers all three of the following depending on where your firm has the largest gaps. The mix is calibrated in discovery. The accountability is constant.
01
REVENUE ADVISORY
Strategy, Positioning, and Offer Architecture
I sit at your revenue table and help you make the decisions that move the number: go-to-market strategy, offer design, pricing calibration, and positioning clarity. Not a quarterly check-in. A standing seat in the work.
02
INTELLIGENT REVENUE SYSTEMS
The Infrastructure That Makes Revenue Predictable
Pipeline architecture, outbound engine, CRM configuration, KPI dashboards, billing automation, and the Expansion Intelligence Engine™ that turns existing clients into compounding revenue. Systems that work when you are not watching.
03
TEAM PERFORMANCE COACHING
Developing the People Doing the Selling
Discovery call coaching, objection handling, proposal refinement, and the Collaborative Discovery Method™ trained into your team directly. Not a workshop they forget. A live practice that compounds.
THE ENGAGEMENT MODEL
Embedded. Retainer-Based. Minimum Term.
This is not a project with a hand-off date. It is an ongoing operating relationship with a defined weekly commitment, a retainer structure, and full accountability on my end for the revenue outcomes we set together in discovery.
⏱
Set Hours Per Week
A defined weekly commitment so you know exactly how I show up, when I show up, and what I am accountable for between sessions.
📋
Ongoing Retainer
Monthly retainer structure with clear deliverables and reporting cadence. No scope ambiguity. No wondering what you are paying for.
🤝
Minimum Term Commitment
Revenue infrastructure takes time to build and prove. A minimum term ensures we get through the architecture phase and into the results phase before we assess together.
🧱
This is full accountability in fractional time. You get a CRO who is in the work with you, building the system alongside you, and answerable to the outcomes. Not a consultant you call when things go wrong.
THE DELIVERABLES
Six Revenue Assets. Built Into Your Business.
These are not frameworks you receive in a slide deck. They are operational assets installed inside your business during the engagement.
🎯
Revenue Architecture Plan
Market positioning, offer stack, and pricing strategy documented and deployed.
📡
Outbound Pipeline Engine
LinkedIn and email outbound systems running qualified discovery calls on schedule.
🤝
Discovery and Proposal Playbook
Your team's complete guide to running discovery calls and closing proposals at a premium.
📊
CRM, Pipeline, and KPI Dashboard
HighLevel configured, pipeline defined, dashboards live, billing automated.
🧠
Team Performance Coaching Program
Collaborative Discovery Method™ trained into your team through live practice, not a one-time workshop.
♾️
Expansion Intelligence Engine™
Renewal triggers and expansion frameworks that compound revenue from existing client relationships.
THE OUTCOMES
What Firms Experience When the System Is Running
Outcomes from real engagements with founders and firms who came in with strong delivery and left with the revenue infrastructure to match it.
30
Days to first pipeline movement
90
Days to full revenue system operational
10-20
Qualified discovery calls per month, on schedule
85%+
Client retention after system install
That foundation gave me the freedom to build something sustainable and brave.
SHANITA LIU
Leadership Coach
AWARD-WINNING AUTHOR + CORPORATE PARTNERSHIPS SECURED
Now my business runs like a studio and every client success compounds.
CHRISTINA LENKOWSKI
Podcast Publicist and Agency Owner
Scaled to multi-six-figure agency with repeatable pipeline
YOUR FIRM HERE
Brilliant at delivery. Finally with the revenue system to match.
YOUR FRACTIONAL CRO
Built in Rooms Most People Never Get Into.
Luis Báez was not advising from the outside. He was inside LinkedIn, Google, Uber, and Tesla, building the revenue infrastructure that scaled their operations at enterprise level. $600M+ in career revenue impact is not a marketing number. It is what the spreadsheets said when the fiscal years closed.
He built The Revenue Enablement Lab to give growth-stage firms access to the same caliber of revenue leadership that scaled the companies that recruited him, without the full-time executive cost.
50K+
LINKEDIN LEARNERS
70+
SPEAKING APPEARANCES
17 yrs
REVENUE LEADERSHIP
COMMON QUESTIONS
Straight Answers
How is this different from hiring a business coach?
A coach gives you frameworks and accountability. A Fractional CRO gives you those things and also builds the actual system. I am not reviewing your pipeline. I am in your CRM, your proposals, your outbound sequences, and your team's discovery calls. The difference is operational depth and shared accountability for outcomes.
What does a typical week look like?
Depending on the scope we define in discovery: a strategy session, pipeline review, team coaching, and async review of active deliverables. Set hours per week means you know exactly what you are getting and when.
Who is this built for?
Firms doing $500K or more annually with an existing team and a proven offer, who need senior revenue leadership to architect the system, develop the team, and drive accountability on outcomes. If you are earlier stage, the BBP Accelerator is the better starting point.
What is the minimum commitment?
Minimum term and weekly hours are scoped in discovery based on your firm's current state and goals. The floor is designed to give us enough runway to get through the architecture phase and into the results phase before we assess together.
How does the engagement start?
With an Acceleration Alignment Call, a focused 30-minute conversation about where your firm is, where the revenue ceiling is, and whether this engagement is the right fit. If it is, we scope it together. If it is not, I will tell you exactly what I think the right next step is.
READY TO BUILD
Your Revenue Ceiling Is Now Our Problem.
Start with an Alignment Call. Thirty minutes to understand where your firm is, what is holding the revenue back, and what it would look like to fix it properly. No pitch. No pressure. Just a real diagnosis.
30 minutes. Free. No pitch. Just a real diagnosis